Karen Rubin's Ramblings

Personal Branding 101

Posted by Karen Rubin on Mon, Apr 20, 2009 @ 13:04 PM

I spend plenty of time talking about personal branding on the video podcast I host with Mike Volpe, HubSpot.tv, but up until this morning hadn't created a site to help with my personal branding!

I hesitated because the domain I wanted, KarenRubin.com was taken by a talented photographer in Colorado. I have slowly been working my way up the Google rankings for the term "Karen Rubin" and my Twitter account, Linked In profile and foodie blog now show on the first page. I knew I didn't stand a chance of getting the coveted #1 position as long as I didn't have a domain that was at least close to the search term. 

I finally realized having something was better than nothing, and thus the birth of Karen-Rubin.com.  I hope to use this as a place to share interesting things I am learning and doing at inbound marketing powerhouse HubSpot.com. The goal is to continue building my brand and ultimately take over the number 1 place on Google for people searching Karen Rubin. 


 If you don't have your personal domain locked in, now is the time to go buy it. Perhaps you aren't ready to start a site, but you don't want to wait until you are only to find out someone else has snagged the URL! 

Topics: Personal Branding