Mike had been planning this for months, or at least since his wife kicked the puppet out of the house. He grabbed me last week around 4:30 in the afternoon and asked if I wanted to tape an interview with the Pet.com Sock Puppet. Who am I to turn down the chance to be in a video?

 The whole thing took us about 2 hours to complete. We figured out what questions I would ask and his general responses. We then took 1 tape and got some feedback from the all star marketing team. They said it was too long and not funny enough, so we cut a bunch of stuff and tried it again. 

 I think that this is exactly how video should be done. If you over think it, it will take way to much time. We didn't edit the video, we didn't spend hours on a script. We just figured out the key points we wanted to make, took a couple takes and got feedback. 

 Who knows if it will be a viral hit, but didn't cost us a lot to produce, so there isn't a lot to lose. The more we produce, the higher chance of us making a hit that spreads like wild fire. The secret is to keep it simple and easy!