This weekend I was watching some TV with my husband and saw a commercial for the new fragrance line from Polo Ralph Lauren. We were both struck because the commercial showed a life style that not many get the opportunity to live, but also was completely out of touch with what is going on in today's economy. 

Polo matches,  

jeep rides,  

yachts,  

 sailboats, 

 and sports cars. 

 As a marketer you have to constantly be aware of your target market. I expect Ralph Lauren is trying to appeal to people who WANT to live this life-style. I'm just not sure with an unemployment rate of 9.1% in May 2009 this is the best way to go about doing so.

On a side note, I tried to find a video of the ad to include with this post and was unsuccessful. You can view it on the Ralph Lauren site here, or on Facebook here.  Props the them for getting it on Facebook, but where is the embeddable version on YouTube??