This weekend, I was watching a video of Don Norman talking at TED about ways in which design makes you happy.

He tells a story about a study in which students were asked to solve a problem. The first group of students failed, but the second succeeded. The only difference between the two was that before the study began the second group was given a box of chocolates, and it made them a little happy.

 Normal explains that this little bit of happiness enhances your problem solving ability because you "squirt dopamine into the prefrontal lobes which makes you a breadth first problem solver, you are more susceptible to interruption and you do out of the box thinking." 

I realized that HubSpot has done a really good job of getting us all to squirt a little dopamine and perhaps this is why we create cool content.

We have crazy amounts of food,

 and beer, 

and Ping Pong!

My theory is that this makes us happy, which helps us think outside the box and do crazy things like HubSpot.tv and our newest music video.  

If you work in an environment that doesn't value the creative energy in a bag of M&M's and you are a marketer looking to create great content. I recommend you invite all your craziest people to lunch, buy them some pizza and get them squirting!