Karen Rubin's Ramblings

A Video Camera + A Good Cause = 1.7 Million Views

Posted by Karen Rubin on Tue, Dec 1, 2009 @ 12:12 PM

The staff at the Providence St. Vincent Medical Center in Portland, OR knows what to do when it comes to dancing and to promoting breast cancer awareness. Medline Industries recently came out with a new style of latex-free gloves in pink, and said they would donate a portion of the proceeds to fund mammograms, to help spread awareness. The doctors, nurses, patients, cafeteria crew, janitors, technicians and business folk at St. Vincent took it one step further and created this video to help spread the word. 

 The video has been out for about 2 weeks and has over 1.7 million views on YouTube. Think about giving the folks at your company the opportunity to do something fun for a good cause and who knows what can happen. 

Topics: Doing It Right, online video