--- title: Personal Branding 101 description: HubSpot.tv cohost Karen Rubin talks about personal branding 101. image: https://karen-rubin.hs-sites.com/hs-fs/file-14907188-jpg/images/googlesearch-resized-600.jpg --- [![Karen Rubin's Ramblings](https://karen-rubin.hs-sites.com/hubfs/Karen_Rubin_June2016_Theme_Images/karen-rubin_logo.jpg "Karen Rubin's Ramblings")](https://karen-rubin.hs-sites.com/) # Karen Rubin's Ramblings # Personal Branding 101 Posted by Karen Rubin on Mon, Apr 20, 2009 @ 13:04 PM - [Tweet](https://twitter.com/share) I spend plenty of time talking about personal branding on the video podcast I host with [Mike Volpe](https://www.mikevolpe.com/), [HubSpot.tv](http://www.hubspot.tv), but up until this morning hadn't created a site to help with my personal branding! I hesitated because the domain I wanted, [KarenRubin.com ](http://www.karen-rubin.com/www.KarenRubin.com%20)was taken by a talented photographer in Colorado. I have slowly been working my way up the Google rankings for the term "Karen Rubin" and my [Twitter account](http://httwitter.com/karenrubin), [Linked In](http://www.linkedin.com/in/karenrubin) profile and [foodie blog](http://www.gormandizing.com/) now show on the first page. I knew I didn't stand a chance of getting the coveted #1 position as long as I didn't have a domain that was at least close to the search term.  I finally realized having something was better than nothing, and thus the birth of [Karen-Rubin.com](http://Karen-Rubin.com).  I hope to use this as a place to share interesting things I am learning and doing at [inbound marketing powerhouse HubSpot.com](https://www.hubspot.com). The goal is to continue building my brand and ultimately take over the number 1 place on Google for people searching Karen Rubin.  ![](https://karen-rubin.hs-sites.com/hs-fs/file-14907188-jpg/images/googlesearch-resized-600.jpg)  If you don't have your personal domain locked in, now is the time to go buy it. Perhaps you aren't ready to start a site, but you don't want to wait until you are only to find out someone else has snagged the URL!  Topics: [Personal Branding](https://karen-rubin.hs-sites.com/blog/topic/personal-branding) ### Find me here! ![](https://karen-rubin.hs-sites.com/hs-fs/file-14910905-jpg/images/krubin_small.jpg) [Twitter ](http://twitter.com/karenrubin) [Linked In](http://www.linkedin.com/in/karenrubin) [Facebook](http://www.facebook.com/people/Karen-Rubin/9903737) [Gormandizing.com](http://www.gormandizing.com) HubSpot.tv - a [Marketing Podcast](http://www.hubspot.tv) ### Woot! 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