--- title: Polo Ralph Lauren Just Doesn't Get It description: This weekend I was watching some TV with my husband and saw a commercial for the new fragrance line from Polo Ralph Lauren We both struck because the image: https://karen-rubin.hs-sites.com/hs-fs/file-14916649-jpg/images/polo_1.jpg --- [![Karen Rubin's Ramblings](https://karen-rubin.hs-sites.com/hubfs/Karen_Rubin_June2016_Theme_Images/karen-rubin_logo.jpg "Karen Rubin's Ramblings")](https://karen-rubin.hs-sites.com/) # Karen Rubin's Ramblings # Polo Ralph Lauren Just Doesn't Get It Posted by Karen Rubin on Sun, Jun 14, 2009 @ 21:06 PM - [Tweet](https://twitter.com/share) This weekend I was watching some TV with my husband and saw a commercial for the new fragrance line from Polo Ralph Lauren. We were both struck because the commercial showed a life style that not many get the opportunity to live, but also was completely out of touch with what is going on in today's economy.  Polo matches,   ![](https://karen-rubin.hs-sites.com/hs-fs/file-14916649-jpg/images/polo_1.jpg)   jeep rides,   ![](https://karen-rubin.hs-sites.com/hs-fs/file-14916766-jpg/images/polo_2.jpg)  yachts,   ![](https://karen-rubin.hs-sites.com/hs-fs/file-14916826-jpg/images/polo_3.jpg)   sailboats,    ![](https://karen-rubin.hs-sites.com/hs-fs/file-14916970-jpg/images/polo_3a.jpg)    and sports cars.  ![](https://karen-rubin.hs-sites.com/hs-fs/file-14917073-jpg/images/polo_4.jpg)   As a marketer you have to constantly be aware of your target market. I expect Ralph Lauren is trying to appeal to people who WANT to live this life-style. I'm just not sure with an [unemployment rate of 9.1%](http://www.google.com/publicdata?ds=usunemployment&met=unemployment_rate&tdim=true&q=united+states+unemployment+rate) in May 2009 this is the best way to go about doing so. On a side note, I tried to find a video of the ad to include with this post and was unsuccessful. You can view it on the Ralph Lauren site [here](http://www.ralphlauren.com/shop/index.jsp?categoryId=3280616&cp=3280616&ab=int_052809_HP_RLFRAGRANCE_SHOPNOW), or on Facebook [here](http://www.facebook.com/video/video.php?v=92589202372).  Props the them for getting it on Facebook, but where is the embeddable version on YouTube??   Topics: [online video](https://karen-rubin.hs-sites.com/blog/topic/online-video), [Doing it Wrong](https://karen-rubin.hs-sites.com/blog/topic/doing-it-wrong) ### Find me here! ![](https://karen-rubin.hs-sites.com/hs-fs/file-14910905-jpg/images/krubin_small.jpg) [Twitter ](http://twitter.com/karenrubin) [Linked In](http://www.linkedin.com/in/karenrubin) [Facebook](http://www.facebook.com/people/Karen-Rubin/9903737) [Gormandizing.com](http://www.gormandizing.com) HubSpot.tv - a [Marketing Podcast](http://www.hubspot.tv) ### Woot! 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