It's true, for years my friends and I spent our Saturdays doing talk shows in front of the video camera. I was always responsible for the introduction and saying the date was a requirement of my mothers. When the opportunity came to do it at HubSpot, I knew I was prepared and since my teeth had been controlled by years of braces, I jumped at the opportunity. Enjoy!
It's true, for years my friends and I spent our Saturdays doing talk shows in front of the video camera. I was always responsible for the introduction and saying the date was a requirement of my mothers. When the opportunity came to do it at HubSpot, I knew I was prepared and since my teeth had been controlled by years of braces, I jumped at the opportunity. Enjoy!
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Topics: online video
This weekend I was watching some TV with my husband and saw a commercial for the new fragrance line from Polo Ralph Lauren. We were both struck because the commercial showed a life style that not many get the opportunity to live, but also was completely out of touch with what is going on in today's economy.
Polo matches,
jeep rides,
yachts,
sailboats,
and sports cars.
As a marketer you have to constantly be aware of your target market. I expect Ralph Lauren is trying to appeal to people who WANT to live this life-style. I'm just not sure with an unemployment rate of 9.1% in May 2009 this is the best way to go about doing so.
On a side note, I tried to find a video of the ad to include with this post and was unsuccessful. You can view it on the Ralph Lauren site here, or on Facebook here. Props the them for getting it on Facebook, but where is the embeddable version on YouTube??
Topics: online video, Doing it Wrong
On Wednesday I did my first webinar with Mike Volpe. It was a lot of fun! Mike and Ellie Mirman have webinars down to a science doing at least one a month and getting thousands of people to register each time. I was totally impressed with how calm and cool they were as we were setting up and getting started, my stomach was jumping!
Since this webinar was about online video, we did decide to change things up a bit and include a video of ourselves. Users who watched had two windows to pay attention to, one of Mike and I talking and one of the slides up on slide share. The viewers had to advance the slides on their own, but we had kept them updated on what slide we were on.
As compared to HubSpot.TV a webinar is a bit more focused and bit more serious. We made a couple jokes, but for the most part kept on topic and focused on the slides. We had some great questions at the end and the audience seemed engaged, so all in all I am willing to call it a success!
As always we recorded the show, you can watch the webinar here or check out Mike and I in action below.
Topics: online video, marketing 101
